An Interview with Candice Georgiadis

I try to encourage people to take time off to be with those close to them. If there’s one positive that has come out of the pandemic, it is that I feel more connected to my loved ones and we should not take these important relationships for granted in a post-Covid world.


An Interview with Candice Georgiadis

Disruption in an industry can be positive when it is serving a good purpose and filling a void or a need in people’s lives, especially when it triggers something new and significantly different that has never been done before. However, disrupting in some industries can be negative when it’s not easily welcome or when people are stuck in their ways and not easily adaptive to change. Some people may not completely understand the need for the disruption, and that is ok, because not everyone will understand your vision.


An Interview with Candice Georgiadis

Show up, and show up with your best foot forward. I can’t stress enough that if you don’t show up for yourself, no-one is going to show up for you! You should always represent yourself the best way you can, you never know who you’ll meet even on a normal day.


An Interview With Candice Georgiadis

The Art of Delegation. This was the hardest part about business for me. It was so hard to trust anyone with my baby. As a founder, your business is your brainchild, it’s important to you, and letting go of the reins to let someone else help you can feel like a foreign language. Find the tasks in your business you love, then do those things. Delegate the things that don’t help you grow your baby. There are trained professionals out there who will help you scale your business faster than you ever thought possible.


An Interview With Candice Georgiadis

Embrace failures as learning opportunities — they’re inevitable! Hopefully, this one should speak for itself because there are many people who will tell you otherwise — but your opinion of yourself is something that others seem to pick up easily when you’re failing continuously. This kind of defeats the purpose of working towards goals if you don’t even like yourself at the end of it all…right? You can only improve so much when you have a negative mindset. The word I use to describe the process of getting back on your feet is “ENERGY”. …


An Interview with Candice Georgiadis

The first piece of advice is to practice patience, because everything takes time. You must wait for things. I am generally not a patient person, but I learned it takes time to develop a brand, a company or to develop a team. In the past, when I tried to force things too quickly, it did not work. When I am launching new products, which I have done often in my career, I want everyone to love it within six months, use it and be talking about my product. However, it often takes three or four years for that to happen…


An Interview With Candice Georgiadis

Support. Someone (even just one person) who knows your strengths and weaknesses and speaks truth to you, but also believes in you more than you believe in yourself. Running a business can be incredibly lonely and stressful and having someone who can help you be a better you is a gift. I have turned to my support network countless times for new perspectives, a sounding board and brainstorming, or just to vent frustration.


An Interview With Candice Georgiadis

Resilience: Like it or not, things are going to go wrong. A good female founder will know how to address this full-on and overcome any problems they face. Every mistake I’ve made in my business has become a lesson, and I don’t shy away from talking about them with my team. I love to have sit-downs with my co-founder Ivan, where we evaluate what we’ve done in the last month and how we can improve on this.


An Interview with Candice Georgiadis

Shake up your clever, but lazy brain: our brains like patterns and trends to conserve energy — so to make behavioural change you will have to direct your brain to dedicate the effort and work required to achieve your goals.


An Interview With Candice Georgiadis

From funding, finding customers and team members, developing systems, and more, there are many ups and downs when starting a business. A strong determination to succeed has to be at the root of all you do. When I first started my business, I had no choice but to move forward and get to work in order to pay my bills, so I was determined to succeed. Plus, I wanted to prove all of the naysayers wrong!

Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.

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